Thrifty Titans

From Side Hustle to $3M Agency: The Freelancer-to-Agency Playbook


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Building an agency from scratch is tough—scaling it to millions in revenue before 25 is even tougher. But Ayush Wadhwa did exactly that with OWLED Media, turning it into one of India’s fastest-growing creative agencies.


In this episode, Ayush Wadhwa, Founder & Creative Director of OWLED Media, reveals:

  • Freelancer vs. agency owner mindset—what separates those who scale
  • The cold email strategy that landed his first big clients
  • How he built a high-performance team from his first 3 hires
  • The biggest mistakes agency owners make and how to avoid them
  • His blueprint for rapid agency growth without burning out


If you are a freelancer, agency founder, or creator looking to scale, this episode delivers a step-by-step guide to building a multi-million dollar service business.

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Thrifty TitansBy Saikat Pyne