Path for Potential

From Side Hustle to Startup: The Analog Motion Story | Jack Chalkley


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In this episode, we explore Jack Chalkley's entrepreneurial journey as co-founder of Analog Motion, an e-bike startup that took off unexpectedly. Jack’s story begins at the University of Dundee, where his background in product design—and a shared passion for experimental projects with his co-founder—set the foundation for something bigger.

Frustrated by the daily grind of commuting, they set out to design a simple, affordable electric bike. What started as a side project quickly turned into a full-fledged business when their Kickstarter campaign gained traction, helped by a surprising boost from German TV.

Jack shares how they navigated the transition from a passion project to a growing company, the role of design in shaping their success, and the lessons learned along the way. Whether you’re into startups, product design, or just love a good entrepreneurial story, this episode is full of inspiration!

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