In this episode of the African Americans in Sport Podclass, we sit down with sports business journalist Eric Jackson, whose career spans over a decade with bylines at Sportico, the Atlanta Business Chronicle, and beyond. From his roots covering high school football in Georgia and Florida to becoming a leading voice on the business of sport, Eric shares his journey, insights, and the behind-the-scenes complexities that shape the $500 billion sports industry.

We explore the shifting landscape of college athletics, diving deep into the impact of NIL (Name, Image, and Likeness) policies—especially as they reach into the high school ranks. Eric breaks down how deals like the one between Playfly Sports and Mater Dei High School are redefining what it means to be a student-athlete and why “amateurism” in sports may be more myth than reality.

Eric also gives voice to the growing trend of athlete empowerment through media, reflecting on Paul George’s candid comments about podcasting, and why athletes—especially Black athletes—are often criticized for exploring opportunities beyond their sport. We unpack the tensions between traditional sports journalism and the rise of athlete-driven media, all while considering the future of sports reporting in the era of influencers and brand creators.

Plus, hear Eric's advice for aspiring journalists, career changers, and athletes transitioning out of competition. If you're interested in the intersection of sports, media, business, and Black identity—this episode is a must-listen.

📚 Each episode is a class. Each season, a semester. Join us in learning the lessons that shape African American experiences in sport.