B2B Pipeline Pioneers

From Sidelines to Frontlines: Redefining B2B Sales Leadership


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Cynthia Handal, Head of Global Sales & Evangelism at Simera, believes sales leaders can no longer coach from the sidelines. Learn why she’s taking a hands-on approach to Simera’s sales pipeline and what strategies she’s using to expand its brand recognition and drive revenue growth.

  • About this Pioneer > 0:45
  • Biggest Challenges > 2:38
  • Looking Forward > 5:10
  • 100 Pennies Game > 6:20
  • Final Thoughts > 11:03

View the 100 Pennies Game: Click Here!
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About this Pioneer

Experienced SAAS and B2B professional with over 12 years in sales and business development. Head of Global Sales at Simera, driving revenue growth, expanding global presence, and managing client retention. Successfully grew sales team from 3 to 32 reps, generated over $15MM in pipeline within 6 months, and launched Simera Sales Academy. Committed to mentorship for underrepresented sales professionals. Recognized as a leader in sales, recipient of Crunchbase 2023 Women in Sales and Demandbase 100 Powerful Women in Sales awards.

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B2B Pipeline PioneersBy SalesIntel