In the episode, listeners explore the journey of Eilidh Mutch, the founder of Your Spin. The episode highlights her innovative use of gamification to revitalise the pub experience post-COVID, enhancing social interactions and re-engaging consumers. Eilidh shares her path from university to becoming a hospitality industry trailblazer, overcoming resistance with persistence and strategic partnerships with brands like Heineken and BrewDog. The discussion also contrasts entrepreneurial attitudes in the UK and the US, emphasizing the importance of embracing failure and maintaining transparency with investors. Eilidh introduces "Last Orders," a new interactive game fostering connections among venues and patrons, and highlights support programmes like Techscaler, CodeBase and Scottish EDGE. The episode offers inspiration and practical advice for aspiring innovators, showcasing the dynamic potential of hospitality tech and the significance of building genuine industry connections.