Jamie Fuller, former Executive Chairman of sportswear brand SKINS and Chairman and co-founder of sports technology company eo, joins us to discuss his activism against doping, corruption, and homophobia in elite sports. Jamie shares his insights on improving the sporting landscape and promoting human rights.

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CHAPTERS:

00:01:48 Back at the Meriton Suites

00:02:48 Is Benny dying his hair?

00:05:41 The kids growing up

00:06:35 Demise of the taxi industry

00:11:35 Who is Jamie Fuller? The beginning

00:15:28 Buying SKINS

00:17:50 Three numbers

00:19:00 Taking ownership at 49%

00:20:49 The SKINS name

00:22:08 The first ad campaign

00:22:53 Growing the business and marketing

00:26:06 Bringing it all together

00:27:46 Competing brands and innovation

00:31:15 What Skins got wrong

00:34:25 Revenue at the peak

00:37:10 What made you want to buy in?

00:39:20 The stand-out campaigns

00:43:19 Why did you care about FIFA' corruption?

00:47:30 Were you ever worried about your safety?

00:50:30 Heads rolling, corruption and doping in cycling

00:57:55 Relationship with Lance Armstrong

01:01:55 Cultural issues in cycling

01:05:11 The temptation to dope and cheat

01:06:38 The new venture - EO

01:10:25 Power measuring device for swimmers

01:14:15 Swimming and the data

01:16:45 Bone conduction broadcast possibilities

01:21:45 The challenges with the device and software

01:22:05 Technology and sport

01:23:55 Whose idea was the wearable and next devices

01:27:55 Why the AFL is scared of technology

01:29:04 Sweat wearable device

01:32:36 A question about patents

01:35:55 Branding for EO and its products

01:40:10 A plug for EO Lab

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