With a lifetime of experience in the pet industry, Michael is a business executive who is passionate about creating and growing brands that make a positive impact on the lives of pets and their owners. As the CEO & Chairman of EarthWise Pet Franchise, he oversees the development of the corporate vision and the nationwide expansion efforts of all of their EarthWise Pet family of brands. Michael's core competencies include strategic brand management, cause-driven business strategy, franchise development, and franchise sales. He has successfully led the transformation of EarthWise Pet from a small regional chain to a national franchise system with over 200 locations and a robust pipeline of new stores. He has also established a strong reputation for EarthWise Pet as a socially responsible and environmentally conscious company that supports local communities and animal welfare causes.

Michael's passion is platforming established franchise systems as well as franchise systems with high-growth goals, and empowering franchisees to achieve their dreams of owning and operating their own pet businesses.