Several key lessons emerged from this journey. First, the importance of speed and performance in the online world cannot be overstated—if your website isn’t fast enough, customers will simply go elsewhere. Second, leadership plays a critical role in fostering a culture of growth and innovation. By nurturing young talent and blending it with seasoned professionals, PriceTravel created an environment where creativity and problem-solving could thrive. Lastly, the company's ability to remain agile and adapt during crises like the COVID-19 pandemic was crucial to its survival and subsequent growth, highlighting the importance of decisive leadership and flexibility in the face of uncertainty.

Company description: PriceTravel Holding was founded in 2000 as a global distribution company with a strong focus on Latin America and The Caribbean. The company is present in Mexico, Colombia, the United States, and Brazil, and its distribution network reaches over 50 source markets.