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Once the darling of fast casual for its efficient format and Food With Integrity branding, Chipotle Mexican Grill has been in quite the firestorm as of late.
“Chipotle, of course, is taking some of the biggest hits they’ve taken in their history as a brand,” says Paul Barron, Foodable founder, CEO and author of “The Chipotle Effect.”
In this “On Foodable Weekly” episode, Barron is joined by Hunter Frederick, president at Frederick & Associates, a crisis management and public relations firm whose clients include non-profits, celebrities, and entertainment companies.
By Foodable TVOnce the darling of fast casual for its efficient format and Food With Integrity branding, Chipotle Mexican Grill has been in quite the firestorm as of late.
“Chipotle, of course, is taking some of the biggest hits they’ve taken in their history as a brand,” says Paul Barron, Foodable founder, CEO and author of “The Chipotle Effect.”
In this “On Foodable Weekly” episode, Barron is joined by Hunter Frederick, president at Frederick & Associates, a crisis management and public relations firm whose clients include non-profits, celebrities, and entertainment companies.