Company: Elysium Marketing Group

Guest: Elyse Lupin

Year Started: 2015

Employees: 11-25

Starting an agency is hard. Starting one with a baby at home is even harder. In this episode, Elyse Lupin, Founder of Elysium Marketing Group, shares the real story behind building a food and franchise agency through uncertainty, motherhood, and constant industry change.

Key Takeaways

• Why Elyse launched her agency with a nine-month-old
• The fear of narrowing your positioning and finding the right balance of focus and flexibility 
• How a stronger team and clearer boundaries made leadership and family life more sustainable over time 
• A thoughtful approach to AI: using it for efficiency without losing strategy, judgment, or voice 
• Elyse’s simplest advice after 11 years: keep going, stay steady, and don’t get pulled too high or too low