Customer Connect: A Customer Experience Podcast for Small Business Owners

From Social Media Stuck to Showing Up: How to Get Found in 2025


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Struggling to keep up with social media in 2025? You’re not alone. In this episode of The Retail Success Series, I chat with Catherine Russo, founder of Hashtag & Co, about how time-poor business owners can finally show up online with confidence and without the overwhelm.

You’ll learn how to simplify your social media marketing strategy, the real reason Instagram Reels outperform posts, and why hashtags no longer work. Catherine also shares tips on how to plan content without spreadsheets, repurpose what you’ve already created, and use Instagram Stories and Reels to boost engagement and visibility.

Perfect for small business owners, product-based brands, and service-led businesses ready to stop overthinking and start building reach online.

📩 Email me at [email protected] and we’ll get you in touch.

Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers

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Customer Connect: A Customer Experience Podcast for Small Business OwnersBy Nicole Keleher