In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital. We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s gotten while dealing with impostor syndrome when considering speaking at conferences, the women’s empowerment movement currently taking place in SEO and other industries, as well as her love for Duke basketball and the home renovation shows, and so much more.

Jennifer shares:

• How she used content gap analysis to take clients from invisible to ranking for high-volume keywords
• How she handled a client demanding results for impossible “vanity” terms—and got them anyway
• Why SEO is like golf (and what that means for making real progress)
• Why updating old blog posts can unlock powerful growth
• How empathy and patience are SEO’s most underrated skills
• Her experience as the first woman hired on Go Fish Digital’s SEO team—and what’s changing for women in tech

💬 Whether you’re early in your SEO career or leading technical audits, Jennifer’s candid perspective is a must-hear. This episode blends practical advice with powerful insight into inclusion, mentorship, and career development in digital marketing.

Sponsored by Moving Traffic Media

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