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The Sales Engineer's Journey: Insights from a Veteran - Coffee with Sales Engineers

In this episode of 'Coffee with Sales Engineers,' Sachin reconnects with his old friend, Corey Bradford, a seasoned sales engineer with over 20 years of experience. Corey shares his unique journey from studying software engineering at the University of Texas to working at major companies like Convio and Google. He discusses the essential skills and mindset required for a successful career in sales engineering, the value of understanding both customer needs and technology, and the critical role sales engineers play in bridging sales efforts with technical solutions. Corey also offers advice for early-stage startups on how and when to incorporate sales engineering into their business. Join us for a deep dive into the fascinating world of sales engineering and learn why this role is integral to customer success and technological innovation.

00:00 Introduction and Welcome
00:17 Corey's Background and Career Journey
02:50 Falling into Sales Engineering
04:50 The Role and Responsibilities of a Sales Engineer
07:53 Advice for Aspiring Sales Engineers
09:50 Sales Engineering in Early-Stage Startups
16:33 Key Traits for Success in Sales Engineering
21:06 Conclusion and Final Thoughts