La Taza Habla

From Soil to Soul - The Cup Talks

Listen Later

Welcome to this episode of La Taza Habla. Before your next sip, join us on a journey into the Global Coffee System, an oscillating and complex machine that connects 125 million people across over 50 countries. This isn't just caffeine; it's economy, survival, and a reflection of humanity's struggles. We peel back the morning aroma to reveal the harsh realities of the Coffee Belt, the slender band between the tropics where your coffee is grown. This episode is a call to be amazed by the bean to cup complexity and connect with the hands that picked the beans. What's in your cup is a connection from soil to soul....so you don't want to miss this episode as it kicks off our upcoming series where we take a deep dive into the different coffee growing regions!

  • Check out the Bald Guy Brew Youtube Channel
  • Stay Connected: Get exclusive coffee stories & tips delivered to your inbox
  • Fresh Roasted Coffee delivered to your door: Bald Guy Brew Coffee Roasting Co.
    • Five Takeaways 
    1. The Coffee System is a Global Survival Engine: Over 125 million people across more than 50 countries depend on coffee for their survival, making it a powerful global economy that goes far beyond a morning beverage.
    2. Farmer Poverty is Systemic: 95% of the world's coffee farms are small (under five hectares), and nearly half of those small, older farms live in poverty, with 22% in extreme poverty.
    3. The Workforce is Aging Out: The average coffee farmer is approaching 60 years old, and the next generation is walking away. Less than 5% of farmers worldwide are under the age of 35.
    4. Coffee is a Volatile Business: The bean to cup process is exposed to "a thousand uncertainties," as one war, one drought, or one new taste trend can crumble a farmer's entire year.
    5. Consumers are Key to Improvement: For conditions to improve in producing countries, more money must make its way down the chain and into the growing communities.
      6. 3 Questions
      1. Did you know that nearly half of smallholder farms live in poverty? What single action do you think consumers can take to ensure more money reaches the growing communities?
      2. The speaker refers to coffee as a system, "kind of like humans". In what ways is the current coffee system failing to be "self-correcting" for the farmers?
      3. What's your favorite historical story or memory involving a cup of coffee (e.g., studying, a great idea, a major decision)?
        4. ...more
        View all episodesView all episodes
        Download on the App Store
        La Taza HablaBy doncox