In this episode of Founders, Future, host Elliott Boll sits down with Mason Cosby, CEO and Founder of Scrappy ABM, to explore his journey from in-house marketer to entrepreneur. Mason shares the inspiration behind launching Scrappy ABM, the challenges of transitioning from a one-man operation to leading a growing team, and the lessons he learned about hiring, delegation, and scaling a service-based business.

Mason also dives into the fundamentals of Account-Based Marketing (ABM), emphasizing why companies should focus on strategy before investing in expensive tech solutions. He discusses the importance of aligning sales and marketing, defining an ideal customer profile, and developing systematic processes for long-term success.

Looking ahead, Mason outlines his vision for Scrappy ABM, including building a scalable framework for clients, refining internal processes, and driving thought leadership in the ABM space. He also shares valuable advice for founders looking to make 2025 a breakthrough year.