Sam, the president and founder of Liquivida, shares his journey from being a firefighter to a successful business owner in the aesthetic age management industry. He discusses the challenges of starting and expanding multiple locations, the importance of creating systems and processes, and the unique challenges of franchising. Sam also highlights the marketing challenges faced by franchisees and shares his insights on the future of the industry. He emphasizes the value of health and wellness, and our host shares top marketing priorities for Medspa.