At just 17, Michael Black launched a tutoring business from his parents’ spare room.

Less than a decade later, he’s built Success Tutoring into a fast-growing franchise with 45 locations across Australia and New Zealand. In this episode, Michael shares how word of mouth fueled his early growth, why content is now his strongest marketing tool, and how he uses personal branding to drive franchise recruitment.

He also breaks down his approach to supporting young franchisees, scaling sustainably, and staying ahead with AI.

If you want real lessons on building a franchise brand from scratch, this is an episode worth your time.Learn more about Michael on his website.