In this new episode of "Embracing Change," I had the privilege of speaking with Eugenio Méndez, Chief Revenue Officer at PopSockets LLC. During our conversation, we explored how PopSockets has implemented omnichannel strategies, prioritizing a digital approach to drive e-commerce and Amazon sales. Eugenio also shares insights into PopSockets' successful global expansion in key markets such as China, Canada, Germany, Mexico, and Colombia, effectively positioning the brand as a premium player.

We discussed non-traditional marketing techniques to increase brand exposure, including collaborations with influencers, PR campaigns, and disruptive activations.

Join us in this captivating episode as we explore how a simple idea became a global phenomenon and how PopSockets has tackled the challenges and opportunities of an omnichannel strategy.