Here’s what we’re talking about in this episode:  Debra’s first steps into boutique fitness and how her passion for the industry started   What happened when her passion evolved into her profession   The lesson Debra learned on false starts for clients and the way that led to her launching Row House  How to approach digging deep into your client avatar and setting the stage for a strong brand   Some of the biggest things Debra has learned since she started her very first studio   Why she chose franchising as the path for her business with so many different options available   Deb’s tips to help you get into the minds of your consumer   Her thoughts on embracing all users or sub-avatars  A prediction on what is to come for our industry in 2023  LINKS:  https://www.linkedin.com/in/debrastrougo/  https://www.therowhouse.com/  https://connectedhealthandfitness.com/ 

546: From Startup to Serious Acquisitions:  Chatting Scale and Customer Insights with Row House Founder Debra Strougo

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow.  Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time.  If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed.  Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week.  I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did.  If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place.  So let’s kick this off, shall we?

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AI is your most reliable, versatile team member.     It shows up on time. Everyday.    And does what you ask. Immediately.    Plus, it saves you time and money.   Y’all, what’s not to love?   Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI.    In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit from AI.   Here’s what we uncover:    Inbox Intrigue: Use the most underrated marketing channel as a problem-solver and a direct line to the heartbeat of your customers.    Master Analyst: Get data that humans don’t look for to make your marketing more nimble and effective.    Junior Wordsmith: Sidestep some cringey cliches of Chat GPT copy by feeding it smartly and specifically.    Outsourced Imagination: Create realistic images and tell visual stories with no photo shoots or big expenses required!   Meeting Monitor: Level up your note-taking big-time in meetings and transfer key information to your CRM  in seconds.      Top Tools: Get 90% of what you need done with 3 proven and affordable platforms. Shave off about 15 hours of work each week!    Strap on your seatbelt as we speed into the powerful and fast-evolving AI world in Episode 610.   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!   www.studiogrow.co www.linkedin.com/company/studio-growco/  

610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn

Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back.  The ingredients you’ll need:   Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build community among members, drive new traffic or score some winbacks? Basic Budget: Not trying to be a buzzkill, but money matters. Run the numbers and figure out what you can spend. Then stick to it! Guest List: Your event goal and budget dictate who gets invited (and how many). Existing members, guests, leads, former members or trials?   Engaging Experience: Will you host a special session? Or share a sampler class? A workshop for existing members? Or a group hike?  Staff Stints: Assign team members specific tasks to help plan and run the event. Make sure they’re ready to answer questions, handle signups and mingle.   Master Plan: Think through and write down everything that needs to happen before, during and after the event. Create a detailed checklist. And then adjust the playbook as necessary along the way.  The payback of a plan and process like this? You can use it for every future event. Plug and play, people! Ready to whip up something special? Pull out your cookbook with Episode 609. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

609: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. "

Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added recovery services and how your studio can get into the feel-good business. The rundown:   Up Front, Finally: It’s prime time to prioritize recovery after being overlooked in the back seat for too long. Self-Application: First educate, then let your team personally experience recovery tools so they become your best advocates.  Tool Up: Equip your studio with recovery options like percussion guns, compression boots, vibration and more.  Organic Convos: Be intentional about getting to know clients so you can personalize recovery recommendations.  Benefits Boom: Enhance relationships, boost visit frequency and duration, increase retention and generate revenue.    Begin by dipping your toe into the vast pool of opportunity. Then dive deep into recovery!  Feeling better begins with Episode 608. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

608: Expanding into Recovery - with Coach Katie and  Kyle Piotrowski, Regional Manager at Anytime Fitness

Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next segment in Building a brand: The ABCs of Boutique Fitness Marketing: G is for Growth Goals.  The rules to play:  Think Big to Small: Identify your big goal first, then determine the intentions, strategies and tactics to get there.  Get S.M.A.R.T.: If your goals aren’t specific, measurable, achievable, relevant and timely, game over. Be Relentlessly Realistic: Lose the constant state of overwhelm and guilt that you’re underachieving. Fail Better: Failure is a valuable learning opportunity. Capitalize on it.  Celebrate More: Reward yourself and your team for small and big wins to fuel motivation.  Plus, figure out if your BHAG. And snag some recommendations of powerful reads that can transform your life and your business. Sharpen your skills now with Episode 607.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:  What’s a Promo?: More than just ads…it's about heart connections. Beyond “Hey, Join Us”: Dive into community and collabs that matter. Track, Learn, Grow: Keep an eye on what works (and what doesn’t!). Real Talk: Sometimes, things flop. That’s where the gold is. Speak to the Soul: Make each offer a love letter to your tribe.  Alison’s tips are pure gold for turning passersby into your fitness fam. Tune into EPISODE 606 and let’s get that studio buzzing. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

546: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

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