If you’ve been working remotely for any amount of time, chances are you’ve heard of Loom and are one of 14 million plus users. The vision of Loom is to empower effective communication wherever work happens by utilizing video messaging. 

From the outside looking in, you would never believe that only a few people make up the company’s entire marketing team. In this week’s interview we hear from Julia Szatar who leads the product marketing function. Join in as we discuss her journey from PR to acquiring a PMM title, how her and her team approach pricing and packaging, and tips on how to unlock executive buy-in to grow your time and hire!

This is a great story of how a start-up became a unicorn company and the role that PMM played in that achievement.

Connect with Julia on LinkedIn.
Join Julia on Sharebird.

Questions covered in this interview:

1. What is it like to own product marketing?
2. What do you look for in a company/team/role?
3. How did you evaluate the risk of a new role?
4. What are some of the challenges early on? What about now?
5. What are some of the thrills (highs) and chills (lows) of your product marketing career?