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From Sticker Shock to Sold: Pricing Confidence for Service Providers
➡️ Get our High-Converting Proposal Template
Do you ever get weird when saying your prices out loud to another person? Like, almost a little apologetic or even defensive? Like you're bracing yourself for the sticker shock response before it's even happened?
If you feel good about your prices on paper, but all that confidence disappears when you're sharing them with a prospective client, it's likely because you're trying to prove the value rather than pre-frame it.
In this episode, I break down the difference between proving value and pre-framing it, share the "25 + 25" exercise to get genuinely sold on your own prices, and explain why confident pricing isn't about being bolder - it's about building real conviction in what you make possible for your clients.
Why pricing confidence on paper doesn't always translate to confidence out loud
The real reason you're bracing for sticker shock before it even happens
The difference between proving value vs. pre-framing value
The 25 + 25 exercise to get sold on your own price
Why your price isn't about you - and what it's actually about
How to pre-frame value from the very first interaction so the price feels like a no-brainer
The first person who needs to be sold on your price is you. When you believe at your core that what you deliver is worth at least 10 times the price, you won't feel discomfort saying your prices to other people - and sales gets so much easier.
Need help with your pricing strategy? Book a Discovery Call with Shannon
Connect with Shannon:
TikTok
Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing.
Hosted by Shannon Mattern, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the Web Designer Academy.
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By Shannon Mattern➡️ Get our High-Converting Proposal Template
Do you ever get weird when saying your prices out loud to another person? Like, almost a little apologetic or even defensive? Like you're bracing yourself for the sticker shock response before it's even happened?
If you feel good about your prices on paper, but all that confidence disappears when you're sharing them with a prospective client, it's likely because you're trying to prove the value rather than pre-frame it.
In this episode, I break down the difference between proving value and pre-framing it, share the "25 + 25" exercise to get genuinely sold on your own prices, and explain why confident pricing isn't about being bolder - it's about building real conviction in what you make possible for your clients.
Why pricing confidence on paper doesn't always translate to confidence out loud
The real reason you're bracing for sticker shock before it even happens
The difference between proving value vs. pre-framing value
The 25 + 25 exercise to get sold on your own price
Why your price isn't about you - and what it's actually about
How to pre-frame value from the very first interaction so the price feels like a no-brainer
The first person who needs to be sold on your price is you. When you believe at your core that what you deliver is worth at least 10 times the price, you won't feel discomfort saying your prices to other people - and sales gets so much easier.
Need help with your pricing strategy? Book a Discovery Call with Shannon
Connect with Shannon:
TikTok
Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing.
Hosted by Shannon Mattern, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the Web Designer Academy.