In this episode of Founders, Future, host Ammar Elm sits down with Matt Dandurand, founder of ConversionFlow, a strategic CRO agency helping mid-market to enterprise e-commerce brands turn traffic into profitable revenue. Matt shares his unconventional journey from stockbroker to creative director—and how pivoting to focus exclusively on conversion optimization transformed his agency. He reveals their unique "no-results, no-pay" guarantee, their consultative approach to diagnosing funnel leaks (from PDPs to retention), and why they bring both teams to sales calls to align on outcomes from day one.

Matt also dives into ConversionFlow’s "signal over noise" marketing playbook—handcrafted outbound, a 60K-subscriber newsletter, and LinkedIn thought leadership—all designed to cut through the AI-generated clutter. For founders wrestling with stalled growth or gut-driven decisions, Matt’s insights on building a "compounding advantage through experimentation" (not just tactics) are gold. Plus, his vision for 2024: doubling down on subscription e-commerce and complex B2B flows where CRO is still undervalued.