The Qual Point of View

From Stories to Strategy: Research that Moves the Needle


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Welcome to the first episode of The Qual Point of View, a limited podcast series featuring expert voices from the field using qualitative insights for real-time decision-making.

In this first episode, Ooloi Labs co-founder Akshay Roongta sits down with Kevin Shane and Anna Lawton from Noodle Research + Strategy to reflect on what happens when you really listen to the communities you're designing for, and how those conversations guide thoughtful products and strategies.

Explore the complexities of qualitative research: navigating survey fatigue, breaking down data silos, the role of AI in insight generation, and honoring the responsibility that comes with asking people to share their experiences.

Whether you're a researcher, strategist, or business leader, this episode invites you to slow down, listen, and consider the human side of data.

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The Qual Point of ViewBy Ooloi Labs