If you can tell a good story, you can persuade someone of something. That's the premise of strategic storytelling expert Sally Perkins's new book, From Story to Action. In this episode, Sally and Caroline talk about how neuroscience research shows well-told stories literally sync the brains of listeners with the storyteller—creating shared experiences that drive decisions and inspire action.

More from Sally Perkins:

Order Sally's book and read more about her work at sallyperkins.net.

More from Caroline Dowd-Higgins:

Head to carolinedowdhiggins.com to book Caroline as your next keynote speaker, check out her books or get in touch.