Episode Summary:

In this episode, Deaunna M Mitchell dives into the dynamic world of social media, sharing her expert insights on how to navigate platforms, create impactful content, and build genuine connections with your audience. Tune in to learn practical strategies that will help you transform your business approach and thrive in the ever-evolving digital landscape.

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General Business Advice

• Understand that business is challenging and requires preparation and commitment.
• Set a clear focus point or end goal for your business and stay true to it.
• Take full responsibility for both successes and failures in your business.
• Learn from mistakes and leverage them to move forward.
• Be ready to have uncomfortable conversations for the sake of the business.
• Deal with adversity effectively to prevent setbacks.
• Ensure you are the right person to scale your business or find someone better suited.

Strategic Planning and Decision Making

• Make business decisions quickly but be slow to change your mind.
• Know your industry well, including when shifts occur, and stay ahead of those changes.
• Build strong customer service systems to support your business operations.
• Be disruptive rather than better; outperform competitors in your industry by being innovative.
• Recognize that you are not the only one in your industry and focus on being unique.

Social Media and Marketing Strategy

• Understand each social media platform and its audience; use different strategies for each.
• Engage in organic growth on platforms like TikTok and LinkedIn.
• Use paid ads on Instagram, Snapchat, YouTube, and Facebook to reach more audiences.
• Stay updated on the latest trends in social media and adapt your strategies accordingly.
• Utilize strategic alliances with influencers to expand your reach and credibility on different platforms.
• Be ready to shift platforms if one loses momentum to stay relevant to your audience.

Customer Engagement and Interaction

• Focus on creating genuine conversations and connections with your customers.
• Use a texting platform to communicate directly and personally with your audience.
• Apply principles of artificial intelligence and chatbots to enhance customer interactions and support.
• Leverage customer feedback and preferences to tailor your products and services.

Content Creation and Delivery

• Be mindful of the content you create and ensure it aligns with your brand values and audience needs.
• Produce content that adds value to your audience and engages them meaningfully.
• Adapt content to fit the dynamics of each platform for maximum impact.

Virtual Events and New Technologies

• Embrace virtual events and webinars to reach a global audience.
• Invest in understanding new technologies like Twitch for content delivery and community building.
• Stay ahead with innovations in voice artificial intelligence for ease of access and increased speed.

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