Sign up to save your podcasts
Or
Share From Strategy to Success: How to make a difference in Sales Enablement
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
From Strategy to Success: How to make a difference in Sales Enablement
Daryl Wood joins Chris Lissaman and Nathan Rager as she shares her journey and expertise in sales enablement, offering a deep dive into what it takes to create a successful sales enablement programme. We explore what sales enablement truly means and discuss why it’s essential in today’s business landscape. From inception to delivery we follow the journey of bringing a programme to life covering the merits and challenges of integrating technology and how to get the buy in of senior stakeholders.
Whether a sales leaders, an enablement professional, or anyone looking to understand and implement sales enablement within their organisation this episode has something for you.
Subscribe for more insights from industry leaders and explore how the approach to sales can be transformed!
---
// Brought to you by Interactive Workshops
https://interactiveworkshops.com/podcast/
// See what we do best
www.interactiveworkshops.com
// Want to spark something with us?
// Connect with us on LinkedIn
Host:
Chris Lissaman: linkedin.com/in/chrislissaman
Guests:
Daryl Wood: https://www.linkedin.com/in/daryljanewood/
Nathan Rager: https://www.linkedin.com/in/nathanrager/
00:00 Make a better salesperson
03:21 Daryl's career so far
04:20 Daryl's role now
06:07 What does sales enablement mean?
07:43 What is a sales enablement programme?
14:13 Where do you start when building a programme?
17:59 What separates a good programme from a great one?
22:39 How should we balance being strategic with just getting started
27:26 Where do tech and tools fit into the building of a sales enablement program?
30:24 How do we get buy in from stakeholders
34:54 What is Interactive Workshops doing in the sales enablement space?
View all episodes
By Cegos UK | Cegos USDaryl Wood joins Chris Lissaman and Nathan Rager as she shares her journey and expertise in sales enablement, offering a deep dive into what it takes to create a successful sales enablement programme. We explore what sales enablement truly means and discuss why it’s essential in today’s business landscape. From inception to delivery we follow the journey of bringing a programme to life covering the merits and challenges of integrating technology and how to get the buy in of senior stakeholders.
Whether a sales leaders, an enablement professional, or anyone looking to understand and implement sales enablement within their organisation this episode has something for you.
Subscribe for more insights from industry leaders and explore how the approach to sales can be transformed!
---
// Brought to you by Interactive Workshops
https://interactiveworkshops.com/podcast/
// See what we do best
www.interactiveworkshops.com
// Want to spark something with us?
// Connect with us on LinkedIn
Host:
Chris Lissaman: linkedin.com/in/chrislissaman
Guests:
Daryl Wood: https://www.linkedin.com/in/daryljanewood/
Nathan Rager: https://www.linkedin.com/in/nathanrager/
00:00 Make a better salesperson
03:21 Daryl's career so far
04:20 Daryl's role now
06:07 What does sales enablement mean?
07:43 What is a sales enablement programme?
14:13 Where do you start when building a programme?
17:59 What separates a good programme from a great one?
22:39 How should we balance being strategic with just getting started
27:26 Where do tech and tools fit into the building of a sales enablement program?
30:24 How do we get buy in from stakeholders
34:54 What is Interactive Workshops doing in the sales enablement space?