Lightning Rx: Marketing Innovation in Health

From Struggle to Safe Spaces: Emily Kapszukiewicz on Building Squirrel Space for ADHD & Beyond


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What if burnout, misdiagnosis, and personal struggle weren’t the end of your story—but the beginning of a movement to reimagine healthcare and community?

In this episode of Lightning RX, host Colette Nataf sits down with Emily Kapszukiewicz, CEO of Squirrel Space, a community and platform designed to support people who struggle in traditional environments—particularly those with ADHD. From her own health battles and psychiatric hospitalization to launching an innovative Public Benefit Corporation, Emily shares how vulnerability, creativity, and resilience became the foundation for her entrepreneurial journey.

Emily opens up about the dangers of overprescription, her experience with the failures of the healthcare system, and how art, therapy, and play helped her heal. She explains how Squirrel Space blends digital connection, physical spaces, and ADHD-friendly kits to create safe environments where people can thrive. Along the way, she highlights the power of turning setbacks into strengths, leaning into authenticity, and building trust-driven communities.

What You’ll Learn:

  • Emily’s journey from burnout and psychiatric hospitalization to entrepreneurship
  • Why she reframed ADHD as a superpower and leadership strength
  • The inspiration behind Squirrel Space and its mission of psychological safety
  • How creativity, art, music, dance, pottery became central to healing and design
  • The role of Squirrel Kits in supporting focus, calm, and joy for members
  • Why she structured the company as a Public Benefit Corporation (PBC)
  • Her long-term vision for tiny homes as therapeutic safe spaces
  • Practical advice for founders: bet on yourself, stay authentic, and lead with compassion

💡 Golden Nugget:

“Trust yourself. Bet on yourself. And don’t let anyone tell you that kindness isn’t a strength in business.”

Connect with Emily Kapszukiewicz & Squirrel Space

  • LinkedIn: linkedin.com/in/emilykapszukiewicz
  • Website: squirrel-space.com 

Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart

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Lightning Rx: Marketing Innovation in HealthBy Colette Nataf