Women Rockin Business Podcast

From Struggle to Success With Sonja Leason


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Sonja Leason is a single-mum and part of a business consultancy focussing on fast growth culture, helping to grow and structure businesses from lead to delivery. She’s also a collaborative author of ‘A Woman’s Work’.   
 
In this special interview, Sonja shares the story of her journey, of her personal development, the motivating factors that give her purpose, and her singular view on the world of business as a whole.
 
KEY TAKEAWAYS
 
Sonja believes that there are two main areas in which to focus on when building a business: leads and delivery.
 
Generating leads includes determining your target market, digital marketing, website structuring, and the subsequent automation of these processes, followed by team development.
 
From personal hardships, Sonja learned about her own resilience and perseverance, channelling her desire to give her son a better life into a will to succeed.
 
By identifying the motivating factor behind our drive to succeed, or our purpose, we can find the strength to push through the barriers we so often come up against in our professional lives.
 
Online advancements are a huge area of growth in business, but also a struggle as so often, new methodologies and technologies are outdated by the time they become implemented. 
 
You need to clearly and concisely identify your business, what it can offer and who it is aimed at. Only by doing this can you successfully reach your target markets. It’s not just about finding clients; it’s also about finding the right clients.
 
Sonja and nine other influential women from business have come together to write a book ‘A Woman’s Work’, a work that they hope will be of immense value to other women beginning in business. Each section is authored by a different woman in business, and focuses specifically on their personal strength. Sonja’s section is about scaling your business.
 
It’s unfortunate that despite many advances in business, women are still not being taken as seriously as men. We’ve come a long way, but we still have a very long way to go.
 
We can sometimes be so blind to our own story, and unaware of the fact that much of what we live through, much of what we achieve, can be inspirational to others. Sonja has built a podcast with this message in mind, focussing on the inspirational stories of others.
 
If we can think or talk our way out of depression, then no one would be depressed. The cure rate for depression through the health service is minimal. Around 85% of those who begin treatment through the NHS remain on the treatment for the rest of their lives. Sonja embraced the mind-body technique, which she credits as very successful.
 
BEST MOMENTS
 
‘I love the business processes. I love business’
 
‘There’s always been a bigger purpose, which in my case is my son’
 
‘Purpose is the best alarm clock in the world’
 
‘If you don’t have a strong message, then you can’t really communicate that online’
 
‘We need more female voices’
 
‘If you’re only ever seeing things from one perspective, you can never grow’
 
VALUABLE RESOURCES
Women Rockin Business Podcast
Traci’s Website
Love Mondays HQ
Sonja Leason’s Podcast - From Struggle To Success
Becoming Supernatural – Joe Dispenza
 
ABOUT THE GUEST
 
After leaving home at 16, Sonja was pregnant at 17 and lived in homeless hostels with her son for over 3 years. To work her son and herself out of poverty, she threw herself into her career and found a passion for business very early on. After working in various businesses ranging from family run to multi national corporations, Sonja had started her own business by the time she was 30 and has loved every minute of it since.
 
“I have a passion for people, human behaviour and psychology. After a career working with big name, international companies such as Peugeot, Renault, Red Bull, Pizza Hut and Gems TV, I love to bring big business strategies into the SME sector in order to bring transformational results”
 
“I am a certified DiSC and 5 Behaviours of a Cohesive Team Trainer and I love to offer transformational modalities in order to achieve business success”
 
“The Love Mondays team have saved numerous businesses from closure which in turn avoided many redundancies. We have created hundreds of jobs in the last 5 years and supported many charities relating to homelessness, domestic abuse and poverty”
 
“I am passionate about helping other business owners to achieve their goals and gain freedom by creating the life and business that they love, whilst making a difference, too.
I have been nominated for a Woman in Business award and I was also chosen as Inspirational Female Entrepreneur. I am also a business advisor for Enterprise Nation”
 
 
ABOUT THE HOST
 
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!). 
"Many of the twists and turns have helped me
to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles” 
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
 
CONTACT METHOD
 
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness  
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.
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Women Rockin Business PodcastBy Traci Cornelius