Experience in Golf Clubhouse Design

From Stuffy to Social - Designing F&B Spaces for the Instagram Generation


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Episode Summary: This episode explores the delicate balance of transforming traditional club F&B spaces for modern members while respecting heritage and tradition. We examine how social media, changing demographics, and evolving dining preferences are reshaping clubhouse design, with practical strategies for creating spaces that serve both traditional members and the Instagram generation.

Key Topics Covered:

  • The shift from formal dining to social, experiential F&B
  • Designing spaces that photograph well without sacrificing sophistication
  • The multi-venue strategy for diverse member needs
  • Managing cultural resistance to change
  • Practical design solutions for acoustic, lighting, and flexibility challenges
  • Case studies of successful F&B transformations

Key Takeaways:

  1. F&B now represents 35-40% of club revenues (up from 20% two decades ago)
  2. Natural light and thoughtful material selection are crucial for both experience and photography
  3. Multiple dining venues serve different demographics and occasions better than one-size-fits-all
  4. Gradual evolution and member involvement reduce resistance to change
  5. Flexibility in design allows spaces to evolve with trends
  6. Technology should enhance, not dominate, the dining experience

Design Strategies Discussed:

  • Acoustic management in open-concept spaces
  • Flexible furniture systems for multi-use spaces
  • Display kitchens vs. open kitchens
  • Indoor-outdoor integration
  • Lighting scenes for different times and moods
  • Heritage preservation within modern updates

Connect With Us:

  • Website: golfclubhousedesign.com
  • LinkedIn: linkedin.com/in/egcd/
  • Listen on Fountain: fountain.fm/show/yzI5IQdvhrChoCRj3htR

Episode Length: Approximately 30 minutes

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Experience in Golf Clubhouse DesignBy EGCD