In this first episode of The Orchard, Kari shares the real reason behind the recent Peachy Keen brand refresh, and it has nothing to do with aesthetics.

This episode explores what happens when a business outgrows the brand that was built to get it started. Kari walks through her own survival branding moment when Peachy Keen Marketing Consulting was created quickly to fill an unexpected gap, and how that version of the brand did exactly what it needed to do in that season.

But businesses evolve. Scope expands. Responsibility increases. Execution turns into leadership.