Join us on Behind the Label for our first-ever guest interview featuring Carrie Sporer, co-founder of SWAIR.

On the podcast, Carrie shares the journey of starting SWAIR alongside co-founder Meredith and how the brand has changed and grown since the beginning.

Carrie and Meredith met in 2007 while training for the New York City Marathon. For years, they talked about the frustration of needing to wash their hair after every workout and dreamed about a solution that would allow them to skip washing their hair after every run.

Then, in 2019, they researched labs that could make their dream product a reality. After finding a manufacturer to partner with, they launched their first product: a showerless shampoo.

Throughout the episode, Carrie shares the ups and downs of their marketing journey, from traditional PR success stories to the challenges of paid ads to the power of authentic UGC creators.

She talks about the strategies that didn’t work, the valuable lessons they learned, and how they adapted their approach as their business grew.

Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:

00:00 The Origin Story of SWAIR

03:18 2020 - The Beginning

06:07 Leveraging Influencers and Creators

10:14 Events and Being a Part of Gift Bags

11:44 The Power of PR

17:34 How to Track the Success of a PR Campaign

20:51 Paid Ads and What You Should Know Before Working with an Ad Agency

23:30 What’s Working on Meta Ads Right Now

27:27 How to Find and Work with Creators Strategically

31:54 Navigating the Customer Journey in Modern Marketing

36:17 The Importance of a Unique Selling Proposition

41:43 One Tip You’d Give to New Business Owners

43:38 SWAIR’s Socials and Website (Also down below)

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