Hireside Chats

From Swipe Right to Hire Right: Matchmaking in the Modern World


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In today’s episode, our host SatJ, CEO of Diamondpick, caught up with Mr. Rajesh Balaji Sathyanarayanan, the CHRO of Matrimony.com, to chat about how platforms and analytics work in successful matchmaking and how it translates to attracting and hiring today's talent. 

Rajesh shares some interesting insights drawn from his experience leading a matchmaking business that is a market leader and a trusted brand in every Indian household. He talks about how an all-encompassing platform-based business has the power to create such a huge impact, the importance of data and analytics in making interesting people matches, and also how matchmaking platforms inspire talent acquisition apps to attract today’s talent with a simple and digitally focused experience.

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02:03 Part 1: Introduction to guest and the platform

4:48 Matrimony.com has created a big impact and today, evolved to become the market leader in the match-making space. What’s the secret sauce behind this unrivalled success?

7:07 In a high-touch industry like this, how does technology integrate into the product to create an enhanced user experience?

We know that analytics and data play a critical role in matchmaking success, tell us a little about how you leverage data and knowledge to deliver an enhanced product.

11:46 What are some interesting and unique people matches that you’ve come across? Please share with us some examples.

13:04 Part 2: From Swipe Right to Hire Right: Matchmaking in the Modern World

16:03 Can we capitalize on the best practices of matchmaking to enhance our recruiting efforts and create the perfect marriage between talent and employers?

19:57 With regards to the recent market trends in platform-based hiring and talent solutions, what are your thoughts about it?

21:49 Part 3: Closing thoughts

22:55: What do you think is a secret to successful relationships be it at business or in our personal lives?

24:38 Closing remarks

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