Sign up to save your podcasts
Or
Share From Swipes to Sales: How Flipkart's Video Commerce Is Rewriting the E-commerce Playbook
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
From Swipes to Sales: How Flipkart's Video Commerce Is Rewriting the E-commerce Playbook
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.
Key topics include:
- Flipkart's journey from books to a horizontal e-commerce platform
- The role of video commerce in customer retention
- Differences between Indian and Western consumer behaviors
- The importance of mobile platforms in India's digital landscape
- Strategies for engaging Gen Z and female consumers
- The future of AI and personalization in e-commerce
- Challenges and solutions in managing customer reviews
Neha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in
View all episodes
By Nicolas BailliacheReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter
In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and the unique challenges and opportunities in the Indian e-commerce market.
Key topics include:
- Flipkart's journey from books to a horizontal e-commerce platform
- The role of video commerce in customer retention
- Differences between Indian and Western consumer behaviors
- The importance of mobile platforms in India's digital landscape
- Strategies for engaging Gen Z and female consumers
- The future of AI and personalization in e-commerce
- Challenges and solutions in managing customer reviews
Neha shares valuable perspectives on how Flipkart is shaping the future of video commerce for India's 1.4 billion potential online shoppers. This episode offers a unique glimpse into one of the world's fastest-growing e-commerce markets and the innovative strategies driving its evolution.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0
Connect with Neha: https://www.linkedin.com/in/nehaagrahari/?originalSubdomain=in