Guest: Mohamed “Mo” Baba – Founder, Aurum Africa Host: Lori Cohen – Content Lead at Big Ambitions In this episode of I Am Tourism, host Lori Cohen speaks with industry veteran turned visionary entrepreneur Mohamed “Mo” Baba, Founder of Aurum Africa, about his extraordinary 30-year career in tourism — one that started behind the wheel of a minibus taxi during South Africa’s 1995 Rugby World Cup.

Guest: Mohamed “Mo” Baba – Founder, Aurum Africa Host: Lori Cohen – Content Lead at Big Ambitions In this episode of I Am Tourism, host Lori Cohen speaks with industry veteran turned visionary entrepreneur Mohamed “Mo” Baba, Founder of Aurum Africa, about his extraordinary 30-year career in tourism — one that started behind the wheel of a minibus taxi during South Africa’s 1995 Rugby World Cup.

From Taxi Driver to Tourism Powerhouse: Mo Baba’s Story

A podcast for travel trailblazers, everyday heroes &amp; curious minds shaping Africa travel.

Tourism isn't just about destinations. It’s about the people who make the journey possible. The I Am Tourism Stories podcast is where those voices come alive. 

Reignited from a powerful pandemic-born movement, this series is back to spotlight the heart and soul of tourism: you.
We're sharing raw, honest, and inspiring conversations with the humans behind the hospitality from fresh-faced newcomers to well-travelled visionaries.

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Places & Travel

A podcast for travel trailblazers, everyday heroes & curious minds shaping Africa travel. Tourism isn't just about destinations. It’s about the people who make the journey possible. The I Am Tourism Stories podcast is where those voices come alive. Reignited from a powerful pandemic-born movement, this series is back to spotlight the heart and soul of tourism: you. We're sharing raw, honest, and inspiring conversations with the humans behind the hospitality from fresh-faced newcomers to well-travelled visionaries.

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From Taxi Driver to Tourism Powerhouse: Mo Baba’s Story

From Taxi Driver to Tourism Powerhouse: Mo Baba’s Story