Full-time real estate investor and real estate agent from Fort Worth, Texas. Max began his real estate career wholesaling, completing fix and flip rehabs, and acquiring rentals. After completing over 100 deals in multiple states, he looked for a better way to more easily scale his real estate business and started writing lead generation books. 

Max, a best-selling author of multiple books, travels the U.S. teaching people the advantages of using books to enhance their lead generation and lead conversion. Max is a member of multiple masterminds and some of his titles include consultant, teacher, investor, real estate agent, author, speaker, and expert panelist.

Max earned his BBA in Finance from the University of Texas in Austin and his MA in teaching from Louisiana College. He has over 15 years of experience in real estate, finance, and teaching.

Key Points From The Episode:

• How Max Keller started investing in real estate from being a math teacher.
• Having a niche market is important.
• Understanding your goals as an investor.
• The power of trust in making deals happen.
• Educating people is the best way to get clients.
• Knowing whether the investment matches what you want and what’s right for you.
• Evaluating a person is important for private lenders.
• How building a connection is more important than immediately closing a deal.
• Don’t get hung up on the asset class.
• Authenticity and trusting your instincts.
• Nothing is passive. Everything is work.
• Knowing your backup plan when Plan A doesn’t work.
• Having a bigger purpose in life and business.
• The joy of helping people is more fulfilling than just making money.

Books mentioned:

1. It Takes What It Takes by Andy Staples and Trevor Moawad
2. Essentialism by Greg Mckeown
3. Deep Work by Cal Newport