In this episode of My Simplified Life, Michelle Glogovac invites Alyssa Jarrett, a romance author and tech marketer. The conversation covers Alyssa's journey from climbing the corporate ladder to becoming a self-employed author. Alyssa discusses her debut novel, Love Actually, and how she uses her marketing skills to promote her book and the gender dynamics in the tech industry.

What we’re talking about

• The importance of balancing mental health and creativity.

• Marketing principles apply regardless of what product you're selling.

• You're not going to be everyone's cup of tea - and that's okay.

The importance of balancing mental health and creativity 

Alyssa shares her experience of taking a sabbatical at the start of 2022 for her mental health and how this transitioned into self-employment, giving her more freedom and flexibility to balance her life.

Alyssa uses her marketing background to promote her book 

She explains how the fundamental principles of marketing apply regardless of what product you're selling. Building an audience, sparking conversation, and delivering a product worth paying for are crucial steps in this process.

Not everyone will resonate with your work, and that's okay 

The process of finding your target reader involves receiving critical feedback. Alyssa stresses the importance of identifying and understanding your target reader to ensure your work lands with the right audience.

 

LINKS MENTIONED

Alyssa Jarrett’s Website 

https://www.alyssajarrett.com/ 

Alyssa’s Substack newsletter, Grumpy + Sunshine 

https://alyssajarrett.substack.com/ 

Alyssa’s Instagram 

https://www.instagram.com/authoralyssajarrett/ 

Alyssa’s Threads 

https://www.threads.net/@authoralyssajarrett 

Alyssa’s TikTok 

https://www.tiktok.com/@authoralyssajarrett 

Alyssa’s LinkedIn 

https://www.linkedin.com/in/alyssajarrett/ 

Love Apptually on Amazon https://www.amazon.com/stores/Alyssa-Jarrett/author/B0CVGJNKM5 

Alyssa’s Goodreads 

https://www.goodreads.com/author/show/48495679.Alyssa_Jarrett