Join us as we dive into Shirah's unforgettable experience on Shark Tank, where she secured a game-changing deal in Season 12. Get an insider's look at the intense preparation and surprising realities behind the scenes, including guidance from shark Lori Greiner that elevated Nightcap's branding and presentation. We also explore the unexpected power of TikTok in catapulting Nightcap to viral status, transforming a single post into a $40,000 success story, and showcasing the immense potential of social media in today's business landscape.

(00:00) Nightcap

For more, be sure to visit Yyzsportsmedia.com and follow @yyzsportsmedia