In the Queue Podcast: Mike Schiano Interviews Laurens Tijssen of Breathpage.com

What does it really take to build a future‑proof, AI‑driven website strategy in today’s digital economy? In this episode of the In the Queue Podcast, host Mike Schiano talks with Laurens Tijssen, founder of Breathpage.com, a European website agency that has designed and launched more than 400 websites for over 150 companies worldwide.

Laurens shares his journey from earning his first online income at just 14 to becoming a digital ecosystem architect, helping entrepreneurs turn their websites into true business engines, not just online brochures.

Even with AI chatbots, social media, and marketplaces, Laurens explains why your website remains the core of any AI‑driven website strategy. It is the only digital asset you fully control, and when optimized, it becomes the hub for traffic, leads, data, and revenue.

Tijssen breaks down his Attention → Interaction → Transaction model for building a scalable online ecosystem:

• Attention – Attracting the right visitors from search, social, email, and other channels.
• Interaction – Using content, design, and automation to nurture trust and engagement.
• Transaction – Converting qualified attention into sales, bookings, or applications with clear, frictionless paths.

This framework shows how to connect every part of your AI‑driven website strategy, so channels reinforce each other instead of operating in silos.

Mike and Laurens compare European and American website and branding strategies:

• U.S. businesses typically favor direct offers, clear CTAs, and conversion‑first design.
• European brands often lean into subtlety, brand storytelling, and long‑term relationship building.

You’ll learn how combining these styles can make your website strategy both high‑converting and brand‑strong.

If you are launching or rebuilding a digital business, this episode gives you a clear, anti‑overwhelm starting point:

• Begin with one core offer and a focused website.
• Add channels and automation gradually as systems stabilize.
• Prioritize consistency and clarity over chasing every new platform or tool.

This is especially valuable for founders and teams trying to build an AI‑driven website strategy without burning out or wasting budget.

Laurens shares how he uses tools like Perplexity, Grok, and Gemini inside his workflow to support research, content, and decision‑making. Instead of collecting dozens of tools, he focuses on a lean stack that amplifies execution and keeps the website at the center of the digital ecosystem.

• Entrepreneurs and founders building an online business
• Coaches, consultants, and creators selling expertise
• Digital marketers, web designers, and agencies
• Business owners overwhelmed by AI tools and marketing platforms
• Anyone serious about building a scalable, AI‑driven website strategy that supports long‑term growth

To learn more from Laurens and explore his resources:

Visit Breathpage.com to:

• Access his free growth blueprint
• Request a power audit of your website and digital ecosystem
• See how his team helps businesses turn websites into revenue‑driving assets

You can also reach him at: [email protected]

• Clear frameworks for structuring your AI‑driven website strategy
• Real‑world lessons from launching hundreds of sites
• Actionable insights you can apply immediately to make your website work harder for your business

If this conversation helps you think differently about your digital ecosystem:

• Subscribe for more high‑level founder conversations
• Comment: Which part of your AI‑driven website strategy needs the most work right now—traffic, engagement, or conversion?