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Let's talk true innovation! In this episode of the Live Ecommerce Podcast, host Nicolas Bailliache interviews Audrey Donaldson, a product designer passionate about innovation and technology. We have a fascinating conversation about how to approach innovation and identify new opportunities.

Audrey shares her perspective as an "innovation specialist" - while she is platform and industry agnostic, she tries to understand the root of what people are trying to do. She discusses looking at macro trends as a starting point for innovation.

We talk about innovating beyond just new products, such as innovating your business model, go-to-market strategy, and customer engagement. Audrey provides insights on how brands can identify opportunities by looking inward and talking to their best customers. She emphasizes starting small with low-cost experiments focused on a niche segment to validate ideas.

Audrey shares tips on how to convince stakeholders and de-risk innovation, as well as how to incrementally innovate at large organizations. She offers a unique perspective on continuing to innovate even in uncertain economic times.

Overall, an insightful episode with practical advice for brands looking to innovate and identify new opportunities in any market.

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Connect with Audrey: https://www.linkedin.com/in/audrey-donaldson/