#CMO #B2B #martech #ABM

Who are B2B marketers supposed to be selling to, anyway?

Latané Conant, CMO of 6sense, and Craig Rosenberg, Cofounder & Chief Analyst at TOPO, ask (and answer!) that, and burning marketing questions like:

-Do you really need to make 10 meetings a week to grow a business?

-Are we still supposed to be Selling to VITO?

-How many martech platforms do you need?

-What are the success stats on ABM?

-How can Latané get invited to more cool sales dinners?

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Sneak preview:

Craig Rosenberg: This is a customer that, just to set the context, when I met them two years ago, there was a meeting with sales and a meeting with marketing. And I tried to say, "Well, why don't we come together?" They said, "Why would we do that?" Okay? What I realized though is in most cases, I feel like both sides are right. Nobody can be a hundred percent right and a hundred percent wrong. In this case actually-

Latane Conant: It's like marriage.