02.03.2021 - By The Guardian
We are raiding the Audio Long Reads archives and bringing you some classic pieces from years past, with new introductions from the authors. This week, from 2017: These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map. By Samanth Subramanian. Help support our independent journalism at theguardian.com/longreadpod