A program that gave out 600,000 samples, traveled 120,000 miles and made over 20 million impressions per year. This program started early in the game of understanding the importance of giving a creative experience that you can't get anywhere else - it married music and sport and gave everyone in the family something to get excited about. 

The lessons include: the importance of longevity, the impact of a t-shirt, and how the human touch makes such a difference when selling your product. It's about connecting to the brand and bringing that brand to life in a meaningful way.

So what's next? You've gotta be looking 1-5 years ahead.  Listen to the end to hear Dill's thought starter for the future!