This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.

On today's episode we catch up with Yosef Johnson who is the Senior Vice President Head of Brandshop at Group Nine Media. We talk about growing up as a Chicago Bulls fan, working on the Jordan brand, his stint in investment banking during the financial market collapse, and curating experiences with Pickles the pig for Airbnb.

This is podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more.