Athletes to Entrepreneurs: The Alumni Journey

From the Field to Co-Founder of MADabolic "ATHLETES TO ENTREPRENEURS" with Brandon Cullen


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On this episode of Alumni Direct’s show, "ATHLETES TO ENTREPRENEURS: The Alumni Journey," Rob Finkelstein sits down with Brandon Cullen for an honest talk about what it’s really like for athletes when the game ends. They dive deep into the tough identity struggles many athletes face, how important it is to start building a network early, and the lack of support out there for life after sports. Brandon opens up about his own journey—how he went from athlete to co-founder of Metabolic—and shares how athletes can use their unique skills to thrive in entrepreneurship and franchising.
Together, they discuss why building a community is essential for athletes in transition and offer a fresh look at fitness for aging athletes. It’s all about finding purpose, creating connections, and supporting each other in this big life change.
Key Takeaways:
Life after sports can feel like an identity crisis; having a support network helps.
Athletes can excel in business, thanks to their discipline and resilience.
Franchising is a great way for athletes to build a new career.
Transition support is limited in sports organizations, but it’s needed.
Staying active and focusing on sustainable fitness practices is crucial.
Join the Conversation!
Have you gone through a big transition in life? What helped you find your new path? Let’s chat—drop your thoughts below, and let’s connect!
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Athletes to Entrepreneurs: The Alumni JourneyBy Rob Finkelstein | Founder of Alumni Direct