In our most intriguing podcast to date, we talk with Michael Seid, Founder and Managing Director of MSA Worldwide. Michael shares his savvy of the franchise industry, his time co-writing with Dave Thomas, franchise legend and Wendy’s Founder, the pandemic's impact, and introduces us to his passion for more than 15 years - social franchising. Whether you're a veteran franchisor or just starting, you don't want to miss this episode!