In this debut episode of Podcasts Over Pizza, Carie Jones and Sara Shumaker grab a bite to eat and chat about one of the biggest pop-culture moments in recent news: Taylor Swift’s wedding.

What starts as a casual lunchtime debate over Little Caesars vs. local delis quickly turns into a fun, casual look at how Taylor Swift manages her brand. From wedding rumors and high-concept fan inclusion to subtle "Easter eggs," Carie and Sara talk through what makes fan engagement stick – and how those same ideas relate to the work Response Labs does every day to help brands build genuine, lasting connections with their audiences.

Music licensed through Soundstripe.

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In this episode of From The Lab, Andy Locke and Dan Dawes introduce magpie, a proprietary tool from Response Labs designed to sit on top of your existing marketing platforms. Discover how magpie streamlines data collection, segmentation, campaign creation, and performance measurement to solve the ultimate brand challenge: effective campaign tracking.

Andy and Dan share magpie’s origin story, its unique architecture, and how its data-driven approach elevates local and regional marketing. If you're a brand marketer looking to maximize your campaign ROI and unify your data, this episode is a must-listen.

👉 Learn more about magpie: responselabs.com/magpie

Key Topics Covered:

• Closed-Loop Reporting: How magpie uncovers deep insights into customer behavior and campaign effectiveness.
• Platform Agnostic Design: Seamlessly integrating with your existing marketing stack and handling diverse data sources.
• Personalization at Scale: How targeted messaging and advanced segmentation drive tangible sales.
• The Power of AI: Leveraging on-the-fly insights and looking ahead to magpie’s future roadmap of AI integration and automation.

Music licensed through Soundstripe.

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This episode of From The Lab reveals how to transform your data into powerful media strategies. Carie Jones and Andy Locke share insights on leveraging first-party data to optimize media campaigns, using the RFM model to target high-value audiences, enhance customer targeting, and drive measurable business results. This episode is perfect for all marketers ready to unlock growth potential.

Main Topics Covered:

• The importance of understanding and utilizing first-party data for marketing success
• Applying RFM modeling to identify top customers and segment audiences
• Creating look-alike audiences for precise targeting across media platforms
• Developing detailed customer profiles to inform creative strategies
• Testing and iterating ad campaigns for continuous optimization
• Real-world examples demonstrating significant ROAS improvements
• The value of efficient media spend, maximizing ROI, and scaling results over time

Welcome to From the Lab, the flagship podcast network from Response Labs.

We’re bringing you behind the scenes for authentic, expert-driven conversations about the people and thinking behind our work. Within this podcast, we’ll explore the intersection of Salesforce Managed Services, Data-Driven Paid Media, and CRM + Loyalty – giving you actionable strategies for data, personalization at scale, and the tactics that drive exceptional marketing results.

What's coming up this season? Beyond our main show, you’ll get access to unique series like Questioning Loyalty – our semi-controversial look at industry assumptions – and Pizza & Pods, a casual, lunch-table talk show covering the latest in business and culture.

Our official first episode drops soon. Hit the "Follow" or "Subscribe" button right now to get every deep dive delivered straight to your feed the second it goes live!

Learn more at responselabs.com.