This week from When It Was Cool Wrestling host Karl Stern visits the pages of the Wrestling Observer Newsletter to look at the life and career of multiple time world champion and owner of the AWA Verne Gagne. Verne Gagne was a contemporary of Lou Thesz and a major rival. Verne Gagne was one of the biggest stars on television during T.V's earliest days. However, his reluctance to change with the times resulted in the catastrophic downfall one of the three largest pro wrestling companies of the era.