Twenty years in, and Brand Shepherd is busier than the portfolio suggests.

Welcome to the first installment of From the Pasture, a quarterly Field Notes series where I pull back the curtain (as far as the NDAs allow) on what Brand Shepherd is actually working on.

If you’ve visited brandshepherd.com recently and wondered why the case studies haven’t kept pace with the calendar, this episode explains it.

The short version: NDAs.

The longer version is what this episode is about.

Q1 2026 covers Vibe, Tribe & Why® engagements, driving results that are hard to argue with, a brand marketing model that puts the website first and social media last, and private AI models being built and trained specifically for brands that want the power of AI without the liability of a public one.

Expect the next dispatch at the end of Q2.

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