This week we’re headed to Northeast Oregon to visit with Jeremy McCulloch of Rocking M Cattle Co., a family-owned ranch outside Wallowa (about an hour from La Grande). Jeremy shares how they’re scaling private treaty sales for registered Texas Longhorns—keeping a steady pipeline of bulls, heifers, and cows for sale backed by pedigrees from some of the biggest names in the breed—and the practical steps that keep buyers engaged year-round.

We also dive into Rocking M’s fast-growing beef program: selling halves and wholes, curated value packs, and USDA-processed individual cuts, plus how they connect ranch visitors to the brand with Longhorn-related products like heads, hides, horns, and leather goods. From family operations to marketing touchpoints, Jeremy walks us through what’s working in Wallowa, OR—and how they’re building a sustainable, diversified ranch business.

Rocking M Cattle Co:  http://www.rockingmcattleco.com/

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In this episode of From the Pasture with Hired Hand, we visit with Chase Lunsford of 20/20 Cattle Co, located in Halfway, Kentucky. Chase and his wife Elizabeth began their Longhorn herd in 2020, keeping their numbers smaller with a focus on quality over quantity, while also growing their Wagyu program for premium beef production.

Chase shares how his passion for Texas Longhorns began while working alongside his dad, and how he and Elizabeth combined their family backgrounds in cattle, dairy, and agritourism to build their ranch vision. We talk about the excitement of producing F1 Wagyu beef while also staying committed to raising Longhorns with world-class genetics.

From balancing family life to building a diverse livestock program with a strong foundation, Chase offers insight into how 20/20 Cattle Co is carving its place in both the Longhorn and beef industries.

http://www.2020cattleco.com/

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In this episode of From the Pasture with Hired Hand, we visit with Trevor Maxwell of Lone Chimney Longhorns at Maxwell Ranch, located in Glencoe, Oklahoma.

Trevor shares what it’s like to still consider himself a new breeder, how he works to help others just getting started, and why raising Longhorns is such a true family affair at Maxwell Ranch. When he’s not out in the pasture, Trevor also serves as a baseball coach at the local school, balancing ranch life with community life.

Since starting their herd in 2013, the Maxwells have grown to about 45-50 Longhorns, blending original Vanizm bloodlines with genetics from Cowboy Tuff Chex, Coach, Drag Iron, Tejas Star, and Tempter. Trevor talks about his passion for the breed, the joy of sharing Longhorns with others, and the excitement of continually diversifying their pedigrees.

Whether you’re a seasoned breeder or just starting out, this conversation is a reminder of why the Longhorn community is so special.

Lone Chimney Longhorns at Maxwell Ranch: http://www.lonechimneylonghorns.com

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In this episode of From the Pasture with Hired Hand, we visit with Janice and Travis Pell of JT Longhorns in Fremont, Michigan. Hear how a Tim McGraw concert in Texas sparked an unforgettable idea that led them to start their own Longhorn herd—and how that single night reshaped their family’s future.

Janice and Travis share what it’s like to build a program as newer Longhorn breeders, balancing ranch life on their homestead with raising three daughters—Elsie, Averie, and Macie Lou. We talk about their focus on quality, sound livestock, the community they’ve found in the industry, and how they’ve expanded into selling Longhorn beef while growing a herd they truly love.

If you’re just getting started—or need a reminder that big dreams can come from unexpected places—this story from JT Longhorns will hit home.

JT Longhorns: https://www.jtlonghorns.com/

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Straight to the numbers: we break down the in-person Top 5 sellers, the online Top 5, and how those prices stacked up against the overall average. We also cover the most-viewed lots online—both pre-sale and post-sale—plus what that traffic says about buyer interest and pedigree demand. Perfect quick listen if you want the leaderboard and the trends.

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We deliver a fast, numbers-first rundown of the Millennium Futurity Sale. We cover the annual sale averages for both in-person and online bidding, reveal the most-viewed lots, and spotlight the standout moments that defined the night—from generous donations to head-to-head bidding bursts.

We also share the updated NLFR standings, now reflecting results from Millennium Futurity, which were held this past weekend. If you were ringside, online, or catching up after, this episode gives you all the essentials in one tight listen.

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We’re headed to New Cambria, Missouri for the 47th B&C Show-Me Fall Longhorn Sale, and we sit down with sale host Shawn Sayre to preview what’s in store. With 40 consignors and a tradition nearly five decades strong, this year’s event blends legacy, community, and a sharp set of cattle.

Weekend at a glance
 Friday, Oct 24 (Sale facility & Brookfield, MO)
 • 6:00 PM — Gathering at Helm Street Inn (Brookfield, MO)
 • 7:00 PM — Futurity Heifer Calcutta (“Sold by the Catalog”)

Saturday, Oct 25 (Sale barn)
 • 8:30 AM — Meet & Greet at the Sale Barn Café
 • 10:00 AM — 47th B&C Show-Me Fall Sale starts

Shawn shares what makes the B&C weekend special, which consignments to watch, and how the Calcutta, community gatherings, and long-running traditions set the tone for another standout B&C Sale.

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We’re back in Lexington for the 25th Millennium Futurity! Today we visit with Ann Gravett (sale host) and Dan Huntington (who runs the National Longhorn Futurity Race) to preview a milestone weekend packed with elite young cattle, a energized futurity scene, and plenty of community spirit. We talk about what’s new this year—including larger payouts, and an excellent judging panel—plus how sponsors make the Bourbon Tours, awards, and the whole experience possible. And yes… we’re gearing up for the beloved “Selling of the Rooster.” Where will he land this year?

Whether you’re a first-timer or a longtime exhibitor, you’ll get the lay of the land, tips for making the most of the weekend, and why the futurity momentum is at an all-time high nationwide.

Bring your friends, thank a sponsor, and come have a good time in Lexington!

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We deliver a fast, numbers-first rundown of the ITLA Elite Heifer Donation Sale. We cover the annual sale averages for both in-person and online bidding, reveal the most-viewed lots, and spotlight the standout moments that defined the night—from generous donations to head-to-head bidding bursts.

We also share the updated NLFR standings, now reflecting results from both the ITLA Futurity and the New England Futurity, which were held this past weekend. If you were ringside, online, or catching up after, this episode gives you all the essentials in one tight listen.

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In this episode of From the Pasture with Hired Hand, we’re joined by Gary Lake from the International Texas Longhorn Association (ITLA) to talk about one of the most exciting weekends in the Longhorn world — the ITLA Select Heifer Sale & Championship Show, happening October 8th–11th in Glen Rose, Texas.

The weekend is packed with Longhorn action and family-friendly fun, including 117+ animals in the futurity, an old western movie night, cattle drive, concerts, youth judging contest, a lively Calcutta and a halter show boasting around 170 entries — a true showcase of the breed’s best. 

On Thursday, October 9th, the Elite Select Heifer Sale kicks off at 6:00 PM, featuring top-quality genetics from breeders across the country. 

Gary shares what makes this ITLA event so special, from its deep roots in the Longhorn community to the energy and camaraderie that keep breeders coming back year after year. Whether you’re consigning, competing, or coming to soak in the atmosphere, this episode is your inside look at a weekend you won’t want to miss.

Learn more and get event details at: www.itla.com

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