There are things people are not paying attention to that becomes part of the River Of Unmindfulness and there are things people are not saying because of which the River is maintained unmindfully, like River Vrushabhavati. A little care goes a long way in making the world a better place to live in. ‘Disruptive marketing’ and other practices is apparently a way by which violence is maintained as a family tradition. Money being the currency of exchange, how we make money has been traditionally maintained through generations. If we can, for example, have a system by which ‘good deed’ or ‘punya/satkarma’ can be converted to value points that can be encashed, then how we make money changes, and that would help sanitize dharma for a sustainable ecological economy that future generations would be thankful for having created.